Hi, I'm Arth Gupta.

I help companies make sense of culture, behavior, and emerging technology.

I've worked with teams at Meta, Google, and BMW to identify new product opportunities, decode shifting consumer segments, and translate ethnographic insights into product, acquisition, and brand strategy. In addition to qualitative fieldwork, my work integrates quantitative and commercial methods that sharpen strategic direction.

Right now, I'm exploring how AI adoption is reshaping everyday social practices and patterns of work—and what that means for the next wave of products and services.

Curious? Let's chat.